What are we about?

Our company is dedicated to bettering the lives of animals, worldwide. We do this by providing pet guardians with as much information, as possible, to make good decisions that foster the welfare of their pets. For the non-pet owner, we offer the ability to educate them on the many gifts that pets offer us.
Learn more about us...

Did you know?

Similar to the frequency of an idling diesel engine, cats purr at about 26 cycles per second.

Recent News

• VICTORIA's Shameful Secret
• New Food Label indicates humane treatment!
• Join our Newsletter Mailing List
• A little tribute to Charles Schultz
• Our logo was chosen for publication in the new book, "All New American Logo". See the book on our Recommended Reading Page.

"Dogs need to sniff the ground; it's how they keep abreast of current events. The ground is a giant dog newspaper, containing all kinds of late-breaking dog news items, which, if they are especially urgent, are often continued in the next yard."
- Dave Barry